See our full branding board on the Spruce Rd. website.
Red Fork Studio was started one evening by two long-time freelancers. We enjoyed working together, we knew we could pitch bigger projects as a team, and we wanted a release label for creative side projects. So we bought the domain, tossed up a website, and made haphazard attempts at “business development” over the next 10 months.
Since we had plenty of client work from our freelancing days, we didn’t devote much time to branding or marketing the new business. It wasn’t until we had two conferences scheduled at the end of March 2015 that we began to panic.
Thank goodness, then, for graphic designer Jamie Starcevich of Spruce Rd. I discovered her wonderful blog and work through Pinterest, and reached out to her one caffeine-fueled night to see if she could do our branding.
It was a good fit, and Jamie impressed us with her design skills and professionalism, so we started right away. A combination of a branding questionnaire, designer follow-up, and a shared Pinterest board resulted in the following mood board:
Then it was time for the design phase. Our business name contains a strong image – “Red Fork” – and it made sense to use that somehow in the logo. All existing red fork logos we could find, however, were for food-centric businesses, or reminiscent of a devil’s pitchfork. Not the look we wanted, but we couldn’t figure out an alternative.
Jamie’s idea was to create a monogram logo, and incorporate the fork as negative space. It’s a subtle and elegant solution to a tricky brand name, and we love it.
The upshot is our business cards were designed and printed in time for both conferences, and we have received dozens of compliments over our new look. We had a great branding experience, and highly recommend Jamie and Spruce Rd.